Implementation plan Case Study Example | Topics and Well Written Essays - 500 words

Implementation plan - Case Study Example In an effort to ensure efficiency, effective project planning is a critical step in the implementation of any project. This involves the definition of tasks for the market, planning, and development teams (Pfeiffer, 2008). Market research was the first main task, which sought to outline the opportunities and the potential challenges in the Qatar market. This is a critical step because businesses need to understand a foreign market well before venturing into its opportunities. After successful market research, the definition of the specifications, which involves the identification of target customers as well as the distribution channels followed. These two tasks are the responsibilities of the marketing team, and marked the first milestone after five weeks. The next steps involved the design of a website and extensive project planning. Project planning in this case involved budget and export planning. The completion of these tasks marked the achievement of the second milestone, which happened in four weeks. The development team was involved in the launching of the product. In the first two weeks, the initial launching was conducted, which was accompanied by rigorous promotional activities. After the in itial launch, the VOSS premium product was then fully launched into different distribution channels that targeted top hotels and restaurants. This marked the third and most important milestone in launching the VOSS brand in Qatar, and took about five weeks. After the full launch, the teams indulged in assessment of the product performance within different distribution channels. Moreover, the product was actively monitored and customer feedback sought by the marketing team (Lodato, 2008). The last three weeks of the project involved analysis of the customer feedback to gain information that would be used in improving the product distribution in Qatar. Pfeiffer, E. (2008). VOSS Water and Retail Expansion:Implications for a